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In order to grow and expand your business, you need more customers. It’s not just important to have a website, it is also essential to attract the right people to visit it. To do this you need to use social media to build awareness and create a buzz among people who are actively looking for the type of services you offer. Here are proven and tested ways to drive traffic to your website through social media.

Develop good content. Your website should offer a clear description of the services you offer as well as a strong call to action. Include a blog that shares relevant information that is irresistible, interesting and useful for your customers. Your blog posts should also create links to your website and the services that you offer. Don’t forget to add social media buttons that will make it easy for readers to follow you online. When posting social media content, don’t forget to include links to your website.

Get social and engage. Use a proactive approach, promote and share your content through different social media channels. You can drive traffic through social media by engaging other pages related to your business. Make use of Google+, Facebook comments, likes and shares as well as joining Tweeter discussions. Depending on the type of business and customers you wish to attract, you can also make use of other platforms such as forums, Instagram, Pinterest and LinkedIn. Get out there, socialize and don’t forget to comment using your business page and website.

Mind your on-page SEO. Optimizing your content for search engines is a valuable practice. Start by adding internal links whenever you add new content. Make sure your blog post is linked to your homepage or a specific service you want to boost. Make use of keywords and use these same keywords on your website as well as on your social media updates. Interlinking your content from your website to your Facebook, Twitter and other social media and vice versa is great way to have each platform promote the other.

Lastly, mix it up. There is no guaranteed magic formula that can win it all, that is why variety is important. Go through all avenues to drive traffic to your website, utilize different social media platforms and a variety of content styles to keep things interesting.