search engine optimization - local seo

4 Common Local SEO Myths, Busted

No Comment Apr 27, 2021

The world of local SEO can sometimes be confusing for some business owners to the point of them believing in beliefs that don’t have basis or are actually false. Here are some of the local SEO myths that are commonly encountered:


Myth 1: Not Claiming Your Page Means No Ranking for Your Business

There are a lot of unverified pages that are outranking verified ones, proving that verified pages are not the only ones who are ranking.  You may also receive phone calls suggesting the urgency of verifying your pages or it will be deleted from Google. This is definitely not true. Consider the authority of whom the message came from. They are probably just digital marketing firms wanting to hitch you up on their services.


Myth 2: G+ Postings Help Increase Your Ranking

Despite many telling people telling you that being active on G+ helps your ranking in search engine, the possibility of it being true is highly unlikely. First, people will very rarely find your posts on G+ unless they go to the platform and search for you by name. Second, Google Search don’t include your G+ page on results. And finally, a lot of businesses in the first page of SERPs are not into G+.


Myth 3: Setting a Wide Service Area Means Ranking in Additional Towns

The purpose of setting a service area is for Google to set a radius on how far your business is willing to travel to serve its customers. Some business owners set a large radius hoping they will rank in additional towns. However, you are most likely to only rank in the town you set for your business address.


Myth 4: When You Relocate Your Business, Mark the Listing of Old Location as Closed

This can be contrary to The Google My Business & Google MapMaker rules. Marking the old location as closed will give the listing a big, ugly, red “permanent closed” label when someone searches for your business name. If you have a verified listing, you just need to edit the address inside your dashboard when you move. If any unverified duplicate listing that exists at your old location pops up, mark it as “Moved”.


There are still a lot of myths out there when it comes to local SEO. Make sure to identify which is true and which is not before including them in your strategies.