No Comment Nov 16, 2020
Any strategy not aligned to a goal is like using full force on a hammer without hitting the nail. The effectiveness of a social media content strategy can only be measured by determining whether or not it takes you closer to your intended goal. No matter how revolutionary your content strategies are, they remain useless if they’re not tied to specific goals. Social media campaign goals mold the foundations of your strategy and justify the steps you will undertake along the way.
Thus, it is imperative that goals need to be defined first before laying down the framework of your content strategy. These goals will serve as basis for the creation of your approach’s blueprint—keeping those that are relevant steps and striking down those that will not serve the purpose of the campaign. In creating campaign goals, we are taught to be S.M.A.R.T.:
In creating your goal, you must ask yourself and your social media team the following:
Here is a sample of how you will align your content strategy with your goals:
|Increase Sales||Post 5 specific content for FB and Twitter Each Week||Using daily categories for posting.|
|Create an Instagram Image for each blog post.||Finding and creating relevant image with credit URL or Link to either blog or website.|
|Drive Traffic||Tweet 1-2 timeless posts for Twitter everyday||Auto- posting for promotional blog posts for Twitter with links.|
|Use CTA for blog||Creative approach, but straightforward CTA.|
|Put links to your website on your blog post||Links on relevant keywords or phrases.|
|Commenting on appropriate posts with your website link||Determining frequent locations of appropriate posts and data banking the details.|
|Improve Customer Experience||Reduce normal response time||Determine time where activities requiring responses are high.|
|Create easy access for support||Create a team support or other means for easy support access like diverting to your website where support is readily available.Developing FAQs|
|Increase Brand Exposure
|Repurposing brand content||Determining content that can be repurposed and how it will be converted on a regular basis.
Where to publish repurposed content.
|Create new content to increase exposure on existing and other channels||Determining the topics relevant to your brand and the types of content to be created—calendared and to be strategically published.|
This is just a sample of how to ensure that your content marketing strategy is fittingly aligned to your goals. This will ensure that you are on the right track in maneuvering your campaign.