social media for beginners

Understanding the Basics of Social Media Marketing for Small Businesses

No Comment Aug 25, 2020

Undeniably, social media marketing has revolutionized the way big companies do advertising today. In fact, this methodology has become so popular and said to be cost-effective that experts and practitioners of social media marketing have become among the most in demand individuals in the World Wide Web.

Some small businesses have already jumped into the social media marketing bandwagon and many of them have vouched for the effectiveness of this marketing method. However, despite all the hype, popularity and wide-usage of social media, there are still many small businesses which remain hesitant to try it out. And terminologies like API, Social Lead Generation, Content Marketing, and Social Media Metrics only cause more confusion,  further fueling the hesitation of small business owners.

So, jargon and technical terms aside, let us try to discuss how beneficial is Social Media Marketing for small businesses.

Let’s start with Social Media. Social media is any website or application that allows users to create and share content (which can be articles, texts, videos, images, and audio) or to participate in social exchange in the web platform. The most common of these platforms are Facebook, Twitter, Instagram, LinkedIn, and YouTube, among others.

So how can you use these platforms and how can your business benefit from it?

Since social media is an exchange of content, across the World Wide Web, it allows you to market your product for free among people who use these platforms.

Just how many are people are we talking about?

According to statistics, 56% of Americans have a profile on a social networking site, and 55% of Americans between the ages of 45-54 have created a profile on a social networking site. Just imagine the scope and reach of your advertisement in the form of social media content, as compared to you printing your leaflets, or buying air time in TV or radio; and you can actually do it for free.

So, how about the competition? Surely, there are also other businesses like that of yours that use social media marketing.

That is true! That is why techniques in social media marketing were developed. These techniques and methods help your products and services reach the right people, your potential clients and make your brand become more visible in the vast internet world. This is where experts in social media marketing come in.

Some of the methods being used include:

1. Brand Visibility—this is achieved by engaging in social media activities like regular creation and sharing of relevant and interesting content, participating in discussions, and interacting with other social media users. If done successfully, this will increase your chances of being found by people who need your products and services.

2. Targeting your audience—with the use of applications and settings in social media platforms, you can target your audience as to their location, age and other criteria. This will help your brand be positioned in the right place.

3. Increase Traffic to Your Website—if you already have a website for your business, then social media marketing can greatly help you in promoting it. By sharing your website content in social media platforms you can drive more traffic to it, and gain higher chances of getting ranked in search engines. If you don’t have a website, your social media account can also be used as a base for your internet presence.


Still, there are other many ways on how to maximize social media marketing for the benefit of your business. That is why you need the help of an expert. With a trusted partner in your social media marketing, you will sure to prosper in your online campaign.