No Comment Aug 13, 2020
On August 9, Facebook made some new announcements, one of which include prohibiting marketers from requiring people to like a Page in exchange for content or a reward.
“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”
This announcement stirred different opinions from marketers across the web. Some expressing their disappointment while other saying it is only changing their marketing focus to find better ways to get organic traffic. With this, marketers will now be encouraged to grow their following through organic likes or pay for ads.
Those who are using “like gates” in their websites, apps or other platforms have until November 5, 2014 to remove them.