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Content Calendar FAQs: Improving Your Content Marketing Strategy

No Comment Aug 04, 2020

Organizing your content posting can greatly help in an efficient and effective marketing campaign. This is the reason why many online marketers use a content calendar to organize and monitor their content production and distribution. Although the efficiency of using this has been proven and tested by many, there are still those that don’t know how to do it or don’t even know why they should do it.

So, here are Frequently Asked Questions about Content Calendars:

What is a content calendar?

A content calendar is a simple calendar that details the kind of content your business should produce in a given span of time. It is a highly valuable and useful tool in organizing your content marketing strategy.

Why do you need it?

There are a plethora of benefits that marketers can get from using a content calendar. First, it saves you time and energy. Have you had one of those days when you have no idea on what to post on your Facebook page or what to write on your blog? By using a content calendar, you can immediately proceed to writing as you already had it planned out.

Second, a content calendar gives you a bird’s eye view of your whole content marketing strategy. Since it is very simple, you can immediately determine whether your topics or subjects are being repetitive that it becomes too monotonous and boring. You will also see if you have covered enough grounds on topics and types of content within your industry.

Finally, since you have the power to create variations in your post to make it more interesting, fans’ engagement has the potential to soar since your content is not stagnant.

How should you start?

The first thing to do is to brainstorm the topics and types of content you need to place on your blogs. Consider the type of persona you are projecting for a more personalized approach. Make sure that it fits your brand and has high potential for conversion. Then, when you already have the list, you can spread it out within a certain period of time in a matter that is not stagnant.

What kinds of posts should I include?

Many marketers used a categorization for every day of the week in their posting. For example, use inspirational and motivational quotes of content on Mondays, industry updates on Tuesdays, featured articles related to your business on Wednesdays, videos on Thursdays, humor on Fridays and so on. This will ensure the variety of posts in your blog, Facebook page, Twitter and other platforms.

What is the ideal time frame for my first Content Calendar

If it is your first time to create a content calendar, create a one to three months schedule first. This will give you allowance to determine whether or not the types of posts you line up appealed well to your target audience. Analyze the data first  before adding up more content schedules.

Make your content calendar more interesting by adding current events, or a countdown to an event you are involved in. You can also look for content ideas on other successful Facebook pages of businesses which are in the same industry as yours.

So, there you have it, and good luck on your content calendar!