No Comment Aug 03, 2020
Google’s April 21st update led to a significant shift in website optimization priorities and strategies. The renewed focus on mobile-friendly experience has influenced the mechanisms at which digital marketing works. Gone are the days when efficient website experience’s focal point is on how a site performs on computers and laptops, which now have branched out into, not only including, but prioritizing mobile device performance.
Due to these changes in preferred consumer access, the challenge to internet marketers has become more complex than it was before. And despite the many tips provided by Google and internet experts on how to cope up with this new status, the reality of added works that need to be done along with the financial inputs necessary is a burdensome reality for business owners and digital marketers.
Yet, however tough the new situation is, we are left with no choice but to cope up with the changes or we will be left far behind in the race for attention, traffic, marketing, and exposure. Fortunately, there are some ways that you can do to make your website become a multi-device friendly platform. Here are some quick tips:
The first thing you need to do is to identify how traffic gets into your site. Perform an audit to determine where the traffic is coming from, what device are they using, and the types of content consumed through each device. When a chunk of traffic comes from mobile, it is time to optimize for mobile devices. Experts suggest that 10% traffic from mobile is already a strong indication to do the work. Keeping tabs on how your visitors interact and behave will point you into the right direction.
Whatever device your audiences are using to reach you, it is the experience that matter. Responsive Web Design (RWD) ensures that your website works perfectly well in different devices, regardless of type or size without the need to create multiple websites. This is a simple solution fit for websites that don’t need advanced features.
If majority of your audience has shifted into using mobile to access your website, it is time to create a dedicated mobile site. This will make their experience better and will make your site more responsive and easy to navigate. It also has features that ease mobile use like better-fitting image display, easier content consumption, easy-to-complete forms, better load time, and an overall seamless mobile experience.
It all boils down to overall performance and your metrics will help you determine that. Measure, analyze and improve—these three are the basic foundations of successful internet marketing. Determine what works and what doesn’t and continuously improve user experience, content quality and overall value of your website and you will sure to reap great benefits.