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Snapchat marketing is gaining popularity overtime and it’s usage went beyond personal to commercial, from celebrities to actual brands taking advantage of this efficient platform. Overtime, Snapchat has proven to be an effective tool in reaching people, building relationships, and forming communities to promote brands and foster brand loyalty.

There are several ways on how Snapchat can be used to gain a following or reach out to potential clients. One of these is to take people behind the curtain of your business and let them see behind the scenes on how the system works. This strategy will spike the interest of people due to the following reasons:

• It creates a personal touch to the brand, making it more human.
• It provides an interesting story that will capture people’s attention.
• It provides audience with a sense of belongingness, making them feel that by seeing the activities behind the business they are somehow a part of it.
• It makes a good background story adding identity and value to the brand, making it more appealing to the people.
• It offers a different vista of the brand, adding color and excitement.

Here are different ways to take people behind the scenes:

 

1. Introduce the People.

 It’s the people that paint a face to the business, and so introducing the people behind the brand makes it more human, and therefore, relatable. Introduce the staff as they do their thing or when they are in their work stations.

 

2. Take a Snap of the Workplace

 Snap a picture of your workplace, the factory or the offices. Make it look like an exclusive tour of your work space and make people feel like you are welcoming them inside so they feel they belong and identify themselves with the brand.

 

3. Real-Action Behind the Scenes

 Provide a glimpse of the real action behind the brand. Take a pic of actual creation of products, meetings and brainstorming. This exciting journey will make audience appreciate the brand more and develop loyalty with it.

 

4. Bloopers and Fun Stuff

 Nothing makes the brand more human than the fun stuff. Let people take a peek at team buildings, bonding moments and bloopers and let them laugh and share emotions with you, creating a lasting relationship.

 

There are still a lot of creative ways to take people behind the curtain of your business. Just don’t forget to make it exciting. Add humor or throw in some emotions and people will automatically identify with you.