• Blog

Despite recent rumors pointing out the demise of Twitter as a viable marketing tool, the social media platform continues to enjoy massive attention from brands and businesses. The arguments raised by self-proclaimed social media marketing experts on why Twitter is not anymore a helpful instrument to market brands, remain unfounded and unproven as the platform continues to thrive. Thus, businesses don’t need to put the light out on their Twitter marketing campaigns yet.

For those who are still clueless on how to do Twitter right, you’ll be glad to know that there is no one-shoe-fits-all solution to that. However, there are certain things that must be done to improve your marketing, and which may be, on their own, the very solution you need. Here they are:

1. Observe the Basics

Observe these 3 basic things in Twitter:

• Pin a Tweet on the top of your profile.
• Regularly tweet your sign up promotions like free products, etc.
• A validation system is a no-no.

 

2. Build Relationships

Social media marketing is not about exposure, it’s about relationship building. Actually talk to people. Create real conversations. Engage by really engaging through discussions, Q&A’s and more.

3. Play Smart with Hashtags

Hashtags are the lifeline of Twitter marketing, use it strategically. Don’t overuse. Test what works and use them.

4. Take Advantage of Twitter Chats

Twitter chats work with hashtags. Know what they are, how they are used and how it can help your marketing. Explore and then connect.

5. Bring Valuable Content on the Table

It’s always quality over quantity. Make sure what you bring into your profile, on the dashboard and to every conversation is valuable. It builds your reputation and increases your following.

6. Make Use of Images

Images in Twitter have a lot of significant helpful impacts for you. Use them. Choose the right images and test them out. This is also provides alternative content to spare your Twitter from being boring.

7. Trivias? Why not!

People love quick information, so utilize it to gain attention. Just make sure your trivias are interesting and not just some bits of info people already know about. Surprise your followers!

8. Don’t Give Up!

A little following doesn’t mean failure; it just means there is still room for improvement. Strive hard to increase your following by following the steps above and see your Twitter soar to greater heights.

Do you have anything else not on this list? Share it in the comment section below!