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The internet’s power is global, but it can also be made local. The puzzle of how to make your small business searchable for local customers can now be solved by using various internet marketing hacks that are proven and tested to make a difference in local marketing campaigns.

Here are some ways to let your small business easily searchable and accessible for the local market:

 

Google Listing

With Google being the search authority in the internet, it is imperative to take advantage of its features. One of these features is Google Listing which displays a map with company listings when people search for a local business. This is free and claiming your place will increase internet visibility.

 

Using Local Directories

Local directories are very common in the web. Search for local directories in your area and list your business in there.

 

Create a Facebook Page and Establish Presence

Create a Facebook page, connect with local people, and foster relationships. Many small businesses found many opportunities through Facebook. Use Facebook marketing best practices to make your campaign successful.

 

Find Local Blogs and Forums and Participate

By writing comments in local forums and submitting guest articles to local blogs that generate high traffic, you increase your visibility. Just make sure to include either links, promotions, or contact information.

Online communities like LinkedIn and Quora and also great places to establish presence, as they offer a platform to make you accessible to local searchers.

 

Create a Website and Make It Rank in Search Engines

Build a website for your business and make it attractive to the audience. Use search engine optimization best practices like making it mobile-friendly, putting in rich content, using high-search local keywords, and other methods.

 

Local marketing through internet is a great way to promote small businesses. Despite the heavy competition brought about by the far- reaching capability of the web, you can still compete locally. Follow these hacks, test what fits best for you, and follow through.